Importance of Choosing the Right Influencer for Your Campaigns

Influencer marketing gets into action when you are willing to buy a product based on their recommendations about the item or reading a post by our favorite blogger. This is most successful way of boosting exposure for your brand, as it acts as word of mouth marketing in the digital form. You

Overview on the Reasons Your Website Does Not Get Traffic

Do you know why your website isn’t getting the expected traffic?? Where are you going wrong - is it due to poor navigation or technical issues?? It is important to pinpoint what are the reasons due to which you are not getting ranked. Here are some common reasons that can lead to your website

Digital Marketing Trends Of 2018

Digital marketing is now taking the spotlight leaving aside the traditional ways of marketing. In general, Digital marketing means promotions and advertisements done through various digital channels like social media platforms, websites, email, search engines, apps and anything that is digital.

Block chain in Marketing

Even in this modern era, people are reluctant to embrace change and they often see it as a burden, rather than an advantage. But in today’s digital age, this picture is beginning to change and people are adapting the changes. The latest technology that has evolved is the Block chain

The Steps to Create Amazing Content

In this modern era, there are many marketing strategies to promote your products or services. Content marketing is one such strategic approach which involves creation of relevant, innovative and valuable content, publishing the content in social media platforms and leveraging it. But as the saying

7 Common Factors Why Visitors Leave Your Website?

The whole point of having a web presence is converting visitors on your website into leads. To know why visitors are abandoning your website, you must first know the common factors which result in you further losing your leads. We have hence put together 7 key elements to ensure that you’re

How to Make Your Social Media Accounts Efficient

There have been tremendous changes in the digital landscape over these past few months. Businesses with an online presence have started improving their profiles to get more engagements. So it’s time to put a fresh look on those social media accounts of yours. 1. Facebook: Change your cover

6 Ways to Boost Your Brand Presence on Twitter

Understanding how social media works is important to digital marketers, notably since it heavily impacts a brand's reach. We have always spoken about Facebook and Instagram promotions. This time, we would like to give you tips on boosting your brand presence on Twitter. Here are 6 proven

Why Content Is Important For SEO

Content is key element in creating a good SEO. Although Google algorithms have advanced in identifying different elements, keyword still remains the building blocks to find various information in the digital world. The various algorithms Google uses to sort through content are also known as

Effective Email Marketing for Each Stage of the Customer Lifecycle

The effective email marketing takes places in five stages of customer lifecycle. Awareness - Knowing about the brand Purchase - Buying a product and becomes a customer Relationship builder - It qualifies a customer. Retention - Making customer into loyal customers. Advocacy - Loyal

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