During my stint as the P&L head, business manager of the CPG start up in Africa, Marketing was directly managed by me. In a span of 5 years, I launched 3 successful brands in 3 different categories.
As I understand now, brand management is as much an art as a science.
The prime objective of a business strategy is to set the direction for the business and create its structure so that the product and services it provides its customers meet the overall business objectives. Marketing plays the critical role of understanding and managing the link between the business