Understanding how social media works is important to digital marketers, notably since it heavily impacts a brand's reach. We have always spoken about Facebook and Instagram promotions. This time, we would like to give you tips on boosting your brand presence on Twitter.
Here are 6 proven techniques to know in order to engage your audience:
It’s a correlated conversation about a given topic which facilitates businesses to connect with their key audience and specific industry influencers. This kind of conversation is also known as SMALL BIZ CHAT which occurs on a weekly basis where different people discuss about the opportunities and threats related to their specific group discussion. In order to grab attention of the audience you have to provide them with some value rather than just a sales pitch.
Show; don’t tell is a common mantra which can be used to put a good effect on twitter. You can include a recorded video (up to 2 minutes and 20 seconds) in your tweets and set them to be automatically played whenever any audience scrolls through their feed. This will also capture their attention as shorter videos are considered as the best strategy. Twitter also has a feature for recording live videos within their app. This also an excellent way to build a personal connection with your views by sharing any article or even giving them a virtual tour of your office.
Businesses can use the poll feature to connect better to their audience so as to obtain a feedback on their given products or services. Polls are easier to create and can also be easily found if they are pinned at the top of your feed. When polls get retweeted, you are then getting more potential access to a broader data sample.
Using of all the 280 characters while tweeting tends to generate more engagements, thereby improving both creativity and grammar making your tweets more professional. Although there are many people who still choose to stay with a shorter character length, longer tweets often stand apart from the crowd helping them to boost awareness and also build your brand.
This is an algorithm based on learning of artificial intelligence systems. It helps Google to provide more relevant search results for users. Rank Brain strives to guess what people mean and accordingly records the results, which provides better user satisfaction.
Every business uses multiple social media platforms to their marketing activities. In order to maximize your impact integration of all the platforms is essential. You can tailor your content according to the various platforms that are used by niche audience. Make sure that all your messages have to be consistent across all the platforms to avoid brand confusion.
Use these proven techniques that twitter offers to engage your target audience in order to elevate your business efforts and build your brand presence as well.
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