When creating a Facebook video ad for a client or for your company, follow these 3 steps that will result in higher conversion rates.
Facebook is providing enormous opportunities by auto-playing the audio as well as the video whenever a user opens their news feed. The only way this opportunity can give guaranteed results is when you are able to easily grand a viewer’s attention. When the video appears on the news feed, the first 3-10 seconds are the most vital as they can keep the users from scrolling down.
There are 3 ways to grab people’s attention and stop the scroll:
Once we are successful in diverting users attention to our video, the next step is to Educate, Demonstrate, Inform and Entertain the users or as we call like The EDIE formula.
Once the interest has been build, the next step is to tell the prospects what has to be done. The Call to action button has to be created according to your brand and how well it suits your product.
The sales through video ads are natural and very authentic. The clearer path you layout, it is more likely that more people will follow it.
HIRE A DIGITAL STRATEGIST
Get a FREE Assessment Report