Create Successful Facebook Video Ads - The 3 Step Formula

When creating a Facebook video ad for a client or for your company, follow these 3 steps that will result in higher conversion rates.

1. Keep the users from scrolling:

Facebook is providing enormous opportunities by auto-playing the audio as well as the video whenever a user opens their news feed. The only way this opportunity can give guaranteed results is when you are able to easily grand a viewer’s attention. When the video appears on the news feed, the first 3-10 seconds are the most vital as they can keep the users from scrolling down.

There are 3 ways to grab people’s attention and stop the scroll:

• Use obvious hand motions, like giving the viewer a wave. This can be bit annoying, but it definitely works. Pull them towards your video before they scroll past just like how a good demonstrator pulls passers-by into their display.
• Another way is through text overlay. This is a very effective way to attract prospects because Facebook now let’s video automatically add subtitles to their videos. This is helpful because when users have disabled the sound option on their device they will still be able to read texts, which in turn draws their attention.
• To attract attention another way is by using pattern-interrupt. It’s the same way as warning signs are red and pedestrians are black and white in colour. Videos that look like selfies can also create a pattern interrupt so that they look more real and authentic.

2. EDIE formula:

Once we are successful in diverting users attention to our video, the next step is to Educate, Demonstrate, Inform and Entertain the users or as we call like The EDIE formula.

• The educate method is about giving people tips either by being in front of the camera or through presentation while recording your computer screen, turning it into a great video.
• This kind of method is apt in the world of technology. You can create a video about gadgets that the users would love to see work.
• Inform goes way beyond educate. This particular method gives our information to people that they have no knowledge about. This is useful when the users require more insight for a specific product that has wide variety of features.
• • The final way of attracting users is through entertaining videos.

3. Call to Action:

Once the interest has been build, the next step is to tell the prospects what has to be done. The Call to action button has to be created according to your brand and how well it suits your product.

The sales through video ads are natural and very authentic. The clearer path you layout, it is more likely that more people will follow it.

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