Digital marketing is now taking the spotlight leaving aside the traditional ways of marketing. In general, Digital marketing means promotions and advertisements done through various digital channels like social media platforms, websites, email, search engines, apps and anything that is digital. Different kinds of tactics are used to attract the target audience and convert them into valuable customers. Here are the major trends that you can follow in 2018 to be a better and more successful digital marketer.
The most attracting type of content in social media is the video content. Figures of video engagements of social media platforms are on a rise. Different types of video content like live streaming, 360 degree video are also available which makes this marketing tool more effective and engaging.
Be it celebrity endorsements or user generated content, audience require social proof for authenticity. Let influencers talk about your brand and products thus increasing brand popularity and building trust on your products.
Social media stories have gained a huge momentum. They are an instant way to capture and engage your audience. Leverage your storytelling capability in a creative way. The feature that both pictures and videos can be posted as story is also an advantage.
Bots are used for customer support and also to know about customer preferences.
Mobile phones are widely used nowadays. Optimizing your marketing channels for mobile devices will help audience for a comfortable experience.
One to one marketing is a powerful tool that attracts your individual audience according to their tastes and preferences. Targeted products and offers according to customer purchase behaviour can be a win-win situation.
Interactive contents like polls, quizzes, contests, infographics, product recommenders and much more can be used to bring in high rates of engagements, to know customer opinions and to build loyalty.
These are the major digital marketing trends of 2018 that you can follow to get your marketing game going on. Also look out for the new features that social media platforms would release and analyse the ways how the feature can be used as a tool for a brilliant marketing campaign.
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