The effective email marketing takes places in five stages of customer lifecycle.
For the reach of leads successfully, marketers should know where their customers are in these 5 stages of lifecycle and this helps them to send specific emails to their customers. Now let's take a deeper look at these five stages of customer lifecycles.
Awareness is the first stage of customer lifecycle, where customers gets awareness of your product and begins to explore your offers. The awareness stage should give solutions to the customers and make them buy your product.
Once customer is aware of your product then it's time to encourage your customers to purchase. Encourage them by personalizing the offer; it may increase your revenue from segmented campaign.
During purchase stage, you can include free shipping option and invitation.
It's time to build fruitful relationship with your customer once they purchased your products rather than to just move on. To keep customers loyal and engaged to your product you can send continuous emails regarding your promotions, product improvement, growth potential, industry updates and upcoming events.
You can include post-purchase follow-ups and survey during building relationship.
Retention is the important stage in this customer lifecycle so that it saves your time spent in the previous stages. But remember that you're not selling; you're just retaining your customers to become loyal and get engaged.
You can provide loyalty programs, incentives and links to helpful contents during retention stage.
Email marketing helps to go long away to build a positive relationship between customer and brand and this make your customer die-hard brand advocates. Focusing on customer service can encourage your brand advocates all the time.
You can provide encouragement for referrals and personal messages to VIPs during your advocacy.
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