7 Powerful Ways to Convert Website Traffic into Leads

What are the benefits that a company gets with website traffic? Is it that majority of the revenue generated in the company is only via traffic to the company’s website? No, not exactly. But, the revenue model is purely based on display advertising. Display advertising model falls into the lowest revenue generating model when compared to any other revenue model with respect to the visitor count. Many studies suggest that only 27% of the visitors end up looking at a display ad.

So one of the best ways to generate revenue is to convert traffic into leads and then promote your product or services by following up with your leads through phone calls or email marketing. This process of lead follow ups through internet is called inbound marketing. Fortunately, inbound marketing is getting better effective than outbound marketing.

More importantly content marketing helps you to attract traffic to a website. Content marketing is done through blogging, social media and email marketing. By the way in this blog you will get an idea on how to convert traffic into leads instead of talking about how to attract more traffic to the website.

1. Landing Pages

• Landing pages is one of the most effective ways to convert leads and are specially designed for collecting information. As a result, you will get 50-60% of conversion ratio for an effective landing page combined with targeted traffic.
• The purpose of content pages on websites is to provide information and increase the chance of more people coming to these landing pages through search engines, referral and direct traffic. YouTube content marketing is another effective method of bringing traffic to such landing pages.
• Different landing pages are attractive to different people or groups and hence one should never rely on only one landing page. And it's often a good idea to send traffic to the landing page via a blog and then measure which landing page performs better. So maintaining different landing pages will bring you more people instead of maintaining single landing page.

2. Notification Bars

• Notification bar is a good attention grabber and always situated at the top of the websites.
• The browser usually displays the warning messages like a missing plug-in or a blocked popup in the notification bar and it makes the users to pay attention.
• It can also be an email form or can be a link from the notification bar to one of the landing pages.
• They offer you split testing options, where you can track the performance of different words and call-to-action links.
• They also provide different insights based on how many clicks you received.

3. Unblockable Popup Forms

• Unblockable popup form is also another effective tool to convert web traffic into leads and which we have seen in many websites or blogs.
• With these, you will get 2% to 10% of daily blog conversion into leads based on the effectiveness of your offer.
• This option also offers you split testing and tracking features.

4. Opt-In Forms in Sidebars and Below Posts

• The area below the post and the sidebar of any blog are great locations for opt-in forms.
• Most of the users pay attention to the sidebars when going through the contents as a means of diversion.
• When the offer is provided there, then it is right chance to opt-in.
• Be it an interactive content or a boring content, focus of the reader doesn’t stay with the blog always.
• Sidebar gets attention and there you get the opt-ins.

5. Welcome Redirects

• Welcome redirects converts first time visitor into leads and this option helps you to redirect new visitors of your blog to a landing page where they are asked to opt-in in return for something valuable such as free e-book or a newsletter.
• It is considered to be a good option for capturing lot of leads in a short time.
• Welcome redirect system can be used to get a boost in leads and then it can be turned off for a short period of time, when not required.

6. Opt-in Forms Inside Videos

• Opt-in form inside videos has a lot of different options and works with Youtube video and you can also add an existing Youtube video inside your own website.
• It helps you to give an effective pitch when the internet users continue watching the video after opt-in.

7. Headers Forms

• Header form helps you to place an opt-in box in the header area.
• You can also develop a custom theme and split test by using an option called generate in studio press.
• . The opt-in box in the header form can be a good option based on the design and the positioning.

These are few ideas, for more information and implementation, contact us.

HIRE A DIGITAL STRATEGIST   Get a FREE Assessment Report