Even in this modern era, people are reluctant to embrace change and they often see it as a burden, rather than an advantage. But in today’s digital age, this picture is beginning to change and people are adapting the changes. The latest technology that has evolved is the Block chain technology.
The recent sensation world-wide is “Bit coin”, which is the raison d'etre of Block chain Technology. Basically it is the brainchild of a person known by the pseudonym “Satashi Natamoto”. The important feature that makes Block chain technology a great success is that it allows digital information to be distributed and shared but not copied and hence the backbone of internet was created.
Now a days people demand for “digital truth”. The kind of digital truth that the Block chain provides is distributed, immutable and survivable. In block chain, the digital records are stored in a sequentially grouped dependent manner. Therefore, when we attempt to change a transaction in any one block will require altering all the subsequent blocks which is practically infeasible by design and will be computationally hard too and also another block will be added within minutes. And the concept of decentralisation or distributed database, in which information held on a Block chain exist as a shared and continually reconciled database which isn’t stored in any single location, therefore no centralised version of any transaction exists for a hacker to corrupt, so becoming inevitably fault tolerant, transparent and incorruptible. The use of this technology has taken roots in almost every field like crypto currency, insurance, banking, payments, energy sector etc.
Thus Block chain is not only used in crypto currencies but can be used in various other fields also. By including Block chain technology in digital marketing strategies, ads will become more powerful and profitable.
HIRE A DIGITAL STRATEGIST
Get a FREE Assessment Report