How to Make Your Social Media Accounts Efficient

There have been tremendous changes in the digital landscape over these past few months. Businesses with an online presence have started improving their profiles to get more engagements. So it’s time to put a fresh look on those social media accounts of yours.

1. Facebook:

• Change your cover photo as it is the first impression a potential supporter has when they first visit your page. So make an attractive cover to make sure it catches the eye of the supporter.
• Add a video to your cover which will result in the increase of visibility and attractiveness of your page.
• Make sure you update your pinned post because that is first thing that people would see when they first see your page.
• Re-arrange your tabs to the right side of your page by deciding what you want to feature, as you have only couple of seconds to grab your audience’s attention.
• Change the call to action button by trying something different like “learn more” or “sign up here” to make them respond to your site.
• Change the look of your “about us” section to an introductory page or video about your company or share your success stories with them. This will let you target audience in a better way.
• Be sure to have a look into Facebook’s messenger app, because that’s the place where all the companies are communicating with their audiences.

2. Twitter:

• To create the best first impression, you have to make sure that your bio is updated with all the correct links, keyword and hash tags. This will make your profile easier to locate.
• To not have a bad first impression the first thing that you need to do is to update your pinned tweet to the current topic that is trending in your industry.
• Create a eye catching cover photo to make your twitter account more appealing to the people.
• Consider creating different lists for audience group so you can control the overflow of information on your main twitter feed.
• Evaluate tweeting on your timeline based on your audience so that you can determine what each user will engage with more.
• Manage flitter is a tool which can help you find out people who are not your followers and which people have been inactive for a long period of time.

3. Instagram:

• The only place in your account where you can put a clickable link is in your Instagram bio. To target more audience to your page use the link wisely.
• Put your best work forward on your account by adding them in the “highlight” section which is directly placed under your bio.
• Your Instagram account should be a place where your feeds showcase what are the best services that you offer. So keep your account clean by deleting that post that no longer fit with your interests.
• To get more engagements on your posts that you think need more promotions, go into the captions and add few more hash tags or accounts that are relevant to the image.

4. LinkedIn:

• Your headline is the most important key element of your profile, as it is the first thing that people glance at when they get a connection request or a suggestion from LinkedIn. So make it a point to have your headline updated.
• Your summary has to be crisp and to the point about the benefits of the work you do and convey about your company as well which will result in creating an impact on your work and not on its features alone.
• Make sure you filter your groups that no longer fit in with your or your company’s interests anymore.
• It is important to keep your inbox clean of messages that are no longer required or archive those messages that will be useful in the near future.

5. YouTube:

• Post videos on this platform as well if your business posts videos on the web by making sure that the targeted keywords are displayed clearly in the video description and the title as well.
• Titles are the most important part when it comes to an audience searching for a specific video. This also results in getting more followers, views and comments as well.
• Be sure to add relevant call to action buttons along with a hyperlink to divert more traffic to your site.

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