Importance of Choosing the Right Influencer for Your Campaigns

Influencer marketing gets into action when you are willing to buy a product based on their recommendations about the item or reading a post by our favorite blogger. This is most successful way of boosting exposure for your brand, as it acts as word of mouth marketing in the digital form.

You have to consider which influencer is better for your specific business or campaign, because even though it is tempting to spend huge amount at the famous influencer in your industry, it is not always the best answer. Let’s understand how micro-influencer marketing works in boosting a brands exposure:

1. Micro-Influencers:

Micro-influencers are users who are active on social media platforms but they don’t have large followers. They post reviews about a product because they are happy with the item and not because they are paid to do so. These influencers can be from previous buyers to people with social media following. They are defined as social media users with followers less than 10,000.

Benefits of using micro-influencers:

• They are relatively affordable to promote your brand.
• They have high credibility and are trusted by their followers.
• They have loyal relationship with their existing brands.
• They have the ability to influence friends and followers to take an action.
• They will publically give their support to the brand and products they have used.

Make most of these micro-influencers by integrating them with your campaign to make it into a successful one. Few ways are listed below:

• Give them stories that they can share to drive more interest and engagement.
• Regularly share posts about the brand you love.
• Collect the contents that have been written by your customers and collaborate it in your website, social media platforms, emails, etc.

Now let’s have a look at the second way of boosting your brand exposure through mega-influencer marketing.

Mega-influencer:

They are the key voices with huge followers in your specific industry. Their bread and butter revolve around their online presence on the digital forum. These influencers are paid to post contents about specific brands so that they can get access to well-known and already engaged audiences.

Pros and cons:

The benefits provided by them are self explanatory - they get huge access to those kinds of audiences who are highly engaged and relevant. The only downside of using these influencers, they have increased costs as someone with a massive following on social media doesn’t come cheap.

To make the most of mega-influencers, the following points are essential:

• Remember to pick an audience who go well with your brand and will also take desired action by purchasing from you.
• The key is to pick the right audience rather than the number of people you can reach at one time.
• Consider who you would want to share the brand message with your audience and how would you want them to present your brand.

Conclusion:

Ask yourself these questions before you settle on a particular influencer. The choice between these two influencer marketing approaches completely relies on your brand and the kind of audience you would want to reach. Whichever option you choose, make sure what you want to achieve from the campaign so that your marketing campaign can be on track of success.

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