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Campaigns are usually created to send emails - be it normal text emails or video emails, post on social media, or to perform some action depending on the interaction had with the user. Campaigns are designed to take decisions automatically, to perform actions based on user interactions thereby saving your time and avoiding manual effort.
When such campaigns are initiated, there you start getting your leads. Leads qualify for points on performing certain actions. Points get accumulated as and when they perform any action. Leads with more points would obviously top the list and become your top lead. These top leads would automatically move into your company's CRM or any other system your company maintains for lead tracking. These leads are those whom your team should approach to make them your customer.
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