• Paid-ads advertising is the process of utilizing a platform to generate business for you but on a pay-per-click system.
• This involves using multiple platforms such as Google Ad words, YouTube, Facebook Ads, Bing Ads, etc. and paying to place adverts on these websites.
• When a potential customer clicks on your ad, you will be charged money. The Ad campaigns are well planned out to ensure that your ads are only appearing in front of your targeted customers and only targeting keywords that will increase your conversion rate.

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