• Your website has few visitors day to day. We do not know much about them at the initial stage, they can be identified with their IP address only. No other data is available about the new visitor. Further we could get to know a little of their geographical information. Let's say this new visitor is interested in your website and browses few pages here and there.
• When this new visitor lands on a specially designed landing page with a form that has call-to-action, this form would collect some information about this visitor. The new visitor who was an IP address now has a name, email, contact information etc, which is collected, making them a known visitor.
• Along with the call-to-action forms, lead list setup and lead ranking is done to collect and segregate the visitor information and they could be included in certain campaigns that would be appropriate for them.

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