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ROI Using Social Media

First best practice that needs to be followed on calculating ROI for social media is to quantify the investment made on social media platforms that is time, money and effort and then determine how much value you got in return by connecting back the results to the overall business goals. The main


Optimizing The Websites For Search Engines

What is SEO? - Improving the website to attract more visitors from the search engines, which is the most essential and the first step included in the inbound methodology. The SEO helps you to get found on online or in other words the keyword that you optimize for your business is found in the top


Why is content so important?

Without content strategy the INTERNET would be Empty! Think what you do in Internet - Go to search engine you type a question and you find is content. Content is the important factor that you deliver it your customers, Leads & promoters. There are lots of ways where you can deliver content


Social Media Marketing Techniques

Social Media is one of the best ways to engage with people and reach the right target audience for your products and services because there are 2 billion active users in social media platform and is projected to grow 25% year by year, you can also find the best resources for the vacancies using


Advantages of Video Marketing

Customers watch more video - YouTube has more than 4 billion views per day. Video Email - Adding a very attractive short video about your Business or a particular product in the email increases your click- thru rates three times higher than the normal email. Social Media Sharing –


What You Need to Know About Branding Strategy as a Brand Manager

Hi Readers, During my stint as the P&L head, business manager of the CPG start up in Africa, Marketing was directly managed by me. In a span of 5 years, I launched 3 successful brands in 3 different categories. As I understand now, brand management is as much an art as a science. Most


Marketing…the last 5 years….and the next 5 years

The prime objective of a business strategy is to set the direction for the business and create its structure so that the product and services it provides its customers meet the overall business objectives. Marketing plays the critical role of understanding and managing the link between the business


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