components of digital marketing

core features

Our Proposed Model
Strategize

Ensure that the rationale, objectives, and scope of the program is appropriate and tailored to the customer. Elements of this step include :

  • Understanding stakeholders
  • Setting priorities
  • Establishing governance
  • Committing resources
Engage

Put into place the tools, systems and process to be able to communicate and convene; Elements of this step include :

  • Listening
  • Connecting
  • Sharing
  • Convening
Energize

Get the company knowledgeable and excited about the program, and willing to provide the support required. Elements of this step include :

  • Communicating priorities
  • Educating the other parts of the company
  • Celebrating success
Develop

Continue to stabilize and grow the program. Elements of this step include :

  • Solidifying collaboration
  • Rationalizing tools
  • Ensuring accountability
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