In today’s technological world, social media marketing plays a prominent role in increasing business exposure. The process of using social media channels and website to promote a product or service is termed as ‘Social Media Marketing’. This incredible marketing strategy helps businesses to connect with the audience, build the brand, increase sales and maximize the revenue.
Publishing informative content on a social media channel, connecting with the audience, engaging, and tracking the performance gives tons of benefits to the brands. Curating right content alone does not bring the expected results but posting them at the right time matters more in social media marketing. Do you know when you should publish posts on social media channels to reach more eyes and have a high engagement? Go through this blog.
Millions of people are using Facebook, and they log in on various devices like desktop, smartphone, etc. Most of the audience check for the updates every day during from 8 a.m. to 10 a.m. and at/after 5 p.m.
In order to reach your audience and make them interact with the shared content, you can publish the posts on the following days:
Day: Wednesday, Thursday, Friday
Time: 11 a.m. and 1-2 p.m. for higher engagement
And the worst day for engagement posts is Sunday.
Since Facebook acts as a social network for students, educational institutions can post social media content on these days:
Best time: Wednesday at 9 a.m. & Saturday at 5 p.m.
Worst Day: Sunday
Studies have shown that IT consumers make decisions regarding the posts and make better engagement on Wednesday.
Clickthrough rates increase when you post from 11 a.m. to 12 p.m.
B2C, B2B, software and other similar organizations can post from 3 p.m. to 4 p.m.
People use Instagram on mobile devices, and so they engage with content during off-hours than working days. It is found that best day to publicize a post on Instagram is Friday and the best time is from 1 p.m. and 5 p.m. You can get high-clickthrough rates when you post from 12 to 1 p.m.,from 5 to 6 p.m.and from 8 to 9 p.m.
Similar to Facebook, people log on to Twitter on mobile as well as desktop so that it is better to tweet around 8 a.m. to 10 a.m. To increase retweets and clickthrough rate, it is recommended to tweet during 5 to 6 p.m. B2C companies have to do the tweets during weekends for achieving excellent results.
The professional social media platform is right for posting the contents during weekdays and working hours.
Best Day: Wednesday
Best time: 10 a.m. to afternoon
Alright! Hope now you have got an overview of the right time to publish content in social media platforms to reach the target audience. Nowadays, there are a plethora of tools available to analyze the data and find out the active times of engagement.
Even if you are sharing the posts on social media for engagement and clickthrough rates at peak hours, the result is based on the content you publish and the audience. Hence, it is better to plan for scheduling the posts on different channels beforehand and share them accordingly.
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