The client had an established family-run traditional catering business for many years and wanted to position this new business division as a high-end catering service targeting the right audience.
Apart from traditional content marketing methods, the social media campaign we devised had an additional channel driving traffic towards their brand website, from where the marketing automation and content delivery mechanism will take over, resulting in the following actions.
Once users are acquired at the website, we automate e-mails to the people in our database based on certain filters (greater than $X purchased, number of clicks on the website etc.,) in order to retain them at a much more cost-effective manner.
Over a short time, without any paid promotions and purely through content marketing with well designed visuals that represented the class of the brand, we have achieved an increase in organic reach by 161% which also resulted in a positive spike in WOM for the client even before official launch of the service.
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