After their recent launch, client wanted to amplify brand awareness. As the platinum sponsors of a premium running event - marathon, they had less than 3 days to execute a combined digital, social, mobile campaign combined with a turn-key installation of the brand at the Race Expo.
A digital forum with a community for runners to share their goals and for the people who support them. We created a custom website (made from scratch) for the digital forum where runners could create a profile and mention their goal for this marathon and where friends and family could then support them through wishes and cheers. This was thoroughly integrated with social sharing.
We also executed a digitally powered stall for them at the Race Expo on the day before the marathon. With an integrated campaign that involved social media automation across Facebook, Instagram, Twitter and email along with branded hashtags, live tweeting, gamification, user generated content and live interaction, we were able to create a quality digital experience for the brand.
The campaign saw a combined reach of over 3,00,000 in duration of 48 hours thus creating significant brand reach and word of mouth.
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